Fredrik Ekström is a future focused brand consultant and senior business advisor, specialized in responsible lifestyle brands. As a change forecaster he transforms research and insights into creative actions and help breathe new life into brands purpose and craft brands that stand for something, that share an enthusiasm and passion, that engage people, and ultimately stand out from the competition.

He has over 17 years of experience working with consumer insights and brand development on award winning agencies and brands. The last 6 years he worked with repositioning Tretorn and established a strategic consumer centric approach to sustainable innovation and international collaborations. Today he works as a consultant for his own agency Above The Clouds, with clients ranging from responsible fashion retailers and outdoor brands, Samsung mobile experience, eco-crypto strategies, and sustainable Game developers.